All in advertising medicine
The 2018 Code feedback consultation, targeted stakeholder workshops & the TGACC (Therapeutic Goods Advertising Code Council) has helped form the basis of the proposed Code guidance. Take your chance to have a say before 4th October. .
Whether health care advertising is considered compliant with regulations depends on its probable impact on a reasonable person. Is there a way to describe 'the person on the Clapham bus' in today's society?
Advertising in these times of uncertainty sounds like the script for stress. Here’s an update to give some relief… with the promise of more to follow.
Published June 4th: the TGAs ARGATG - but what is it?
Miracle fruit? Could this help cancer patients enjoy their food again?
With no clinical trials having been conducted in Australia to test the fruit's protein effect the producers must remain careful with the promotion. The berries can be sold but, as the product Rubyberry is not registered with the Therapeutic Goods Administration they must be careful about the claims made.
Photo by PetitPlat - Stephanie Kilgast on Foter.com / CC BY-NC-ND
Advertising is an art of subtlety and becomes a fine art when we wish to promote products that have an impact on a persons life and general wellbeing.