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Social Media Advertising in Pharmacy - Goldmine or Minefield? 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https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511139394763-09R6ITPSJ79NPW2L9IEQ/alexander-mils-instagram-com-alexandermils-320031.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Herbal therapies Herbal and botanical therapies may be used for a range of purposes. Direct-to-consumer advertising may be limited by legislation. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511139394763-09R6ITPSJ79NPW2L9IEQ/alexander-mils-instagram-com-alexandermils-320031.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Herbal therapies Herbal and botanical therapies may be used for a range of purposes. Direct-to-consumer advertising may be limited by legislation. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511175665594-O0OIP7WRQTTR0CTX3Q3B/Pharmaceuticals-vs.-Natural-Remedies.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Natural medicines Marketing of consumer health and food supplements requires particular care. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511175974855-CA7RABN5T98G6D7MLKR3/PinkPill.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Prescription medicines Medicines Australia Code applies for advertising for prescription products. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512112760990-YCX66EBC6194HJUBRXMP/iStock_000017751935Large+edit.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Medicines moving between Poison Schedules Different advertising controls are imposed on goods depending on their current Poison Scheduling status. S3 advertising controls are currently under review. Are you ready? https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1513141500781-5F2SR8BQNG8RCJOGYBMJ/syringe-1884784_960_720.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Health Services Advertising Advertising of clinical services where therapeutic goods are utilised must also be conducted in a manner that complies with strict requirements. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512337960478-5XXLZ7R33KNCD0B03TGV/Pharmaceutical-regulatory-training.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Therapeutic devices Certain goods are designed to be used to help treat serious medical conditions. Restrictions on mentioning these conditions in advertising can be overcome with the right guidance. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511259759049-K4UHHSXXESQIG7YD69N0/brandless-beauty-products.jpeg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Cosmetic goods How the product is packaged or is to be used could determine how it is classified. These classifications can have a big impact on permissible advertising claims. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512337878288-GJ6QINL2PQSHDSDIGV5Y/toa-heftiba-296460.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Foods as medicines How a food supplement is packaged or prepared may determine whether it is regulated as a therapeutic good. This could impact elements of the advertising. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512338818442-V0RJ2YZ2Q5JHMLE8YXCK/jon-tyson-265734.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Surgical devices Although widely used, advertising of surgical devices to consumers is still restricted to ensure material is not misleading and promotes products in an ethical manner. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512946745687-OS4H7BYD1OT6YJQ4SX4R/iStock_000005279610Medium.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Prescription medicines Promotion of prescription medicines is limited to specific formats and techniques. Care must be take to ensure consumers are not in a position where they may be encourgaed to self-diagnose and self-treat serious medical conditions. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512952288959-91UT3B2ISVHHR1IVUHWH/Turmeric-CD-640+ed.jpg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Herbal foods as Medicines Registered foods are often promoted for their medicinal uses. Understanding the limitations of permissible therapeutic benefit claims is a major challenge to some in the industry. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1559097405230-FQHU96XNJN4ZYUX5EQIS/CMI+template.JPG Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Information Technical and Patient information leaflets are required to meet certain standards. The information may need to be tailored to the audience to whom these are directed. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1566952571014-OVKZ9SZ36BSP4K2P1O12/image-asset.jpeg Advice on therapeutic goods, medicines, medical devices, foods, health products and services - Regulated health professionals and services To protect consumers, the National Law includes provisions about advertising regulated health services. Registered health practitioners are responsible for their advertising. https://www.e-mas.com.au/pricing-services daily 0.75 2022-05-13 https://www.e-mas.com.au/terms-conditions daily 0.75 2019-10-22 https://www.e-mas.com.au/contact-us daily 0.75 2019-05-29 https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1529030345246-YZGEN52TKI4TLIGN3Y8J/Office.jpg Contact e-MAS to arrange a consultation - Details Email: emi@e-MAS.com.au Mob: 0438 382505 Office: (02) 9484 3336 https://www.e-mas.com.au/home daily 1.0 2022-05-13 https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1587080169864-VSVUIXBC120RQXVQIVQZ/Office.jpg e-MAS Medicine Advertising Service Homepage - Emi Gosling ~ Guiding you through the complexities of healthcare advertising Principal compliance consultant @ e-Medicine Advertising Service https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1513144502488-8MVCJPYUMZ3WEHLTT92G/pink+pill.jpg e-MAS Medicine Advertising Service Homepage - How e-MAS will help. e-MAS services Australian and International businesses both large and small. The objective and consistent compliance consultancy service offered is applicable to operators across a diverse range of therapeutic and health categories advising on both products and services. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511174559436-TV1T35LWF0UKVDIXRUJZ/beatriz-perez-moya-111685.jpg e-MAS Medicine Advertising Service Homepage - A unique perspective. Years of experience as the former TGA compliance assessor ensures the advice provided is current, relevant and precise. Guidance will provide a level of assurance against the possibility of marketing being considered in breach of the rules. As a campaign evolves, e-MAS can help ensure it is reactive to legislative changes while still achieving your goals. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760070899-1UYP4HQBG7T5E0GYCPB2/002-lectern.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760071190-9FE25IZG04J0MWKXCKOP/005-mortar.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760071598-4F6579J7UF49LKCNCYB0/021-cream.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760071739-574CBB1UR119X5ET0P0R/025-stethoscope.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760072155-KU16GBQ442GFSFF44D1T/036-finance.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760072657-57E68O9PCXITYFR39AN0/042-instagram.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760072749-IYFH500T0H3KX3QHYS7R/043-facebook.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760073194-08P9FLBHJO9SKSH9WHUM/talking.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760073481-LKEZTJBQ11RLOCJLI8KV/training.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593760119491-SNV2JDAGTNOUVNBXXP27/047-five-stars.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1593759889603-EWK09HW07Z516V5VL25A/039-news-1.png e-MAS Medicine Advertising Service Homepage https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1574489337929-M8DSIFIB5E1Q58N640IG/Office+cropped.jpg e-MAS Medicine Advertising Service Homepage https://www.e-mas.com.au/about-us daily 0.75 2021-07-23 https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511139394763-09R6ITPSJ79NPW2L9IEQ/alexander-mils-instagram-com-alexandermils-320031.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Herbal therapies Herbal and botanical therapies may be used for a range of purposes. Direct-to-consumer advertising may be limited by legislation. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511175665594-O0OIP7WRQTTR0CTX3Q3B/Pharmaceuticals-vs.-Natural-Remedies.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Natural medicines Marketing of consumer health and food supplements requires particular care. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511175974855-CA7RABN5T98G6D7MLKR3/PinkPill.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Prescription medicines Medicines Australia Code applies for advertising for prescription products. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512112760990-YCX66EBC6194HJUBRXMP/iStock_000017751935Large+edit.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Medicines moving between Poison Schedules Different advertising controls are imposed on goods depending on their current Poison Scheduling status. S3 advertising controls are currently under review. Are you ready? https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1513141500781-5F2SR8BQNG8RCJOGYBMJ/syringe-1884784_960_720.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Health Services Advertising Advertising of clinical services where therapeutic goods are utilised must also be conducted in a manner that complies with strict requirements. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512337960478-5XXLZ7R33KNCD0B03TGV/Pharmaceutical-regulatory-training.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Therapeutic devices Certain goods are designed to be used to help treat serious medical conditions. Restrictions on mentioning these conditions in advertising can be overcome with the right guidance. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1511259759049-K4UHHSXXESQIG7YD69N0/brandless-beauty-products.jpeg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Cosmetic goods How the product is packaged or is to be used could determine how it is classified. These classifications can have a big impact on permissible advertising claims. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512337878288-GJ6QINL2PQSHDSDIGV5Y/toa-heftiba-296460.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Foods as medicines How a food supplement is packaged or prepared may determine whether it is regulated as a therapeutic good. This could impact elements of the advertising. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512338818442-V0RJ2YZ2Q5JHMLE8YXCK/jon-tyson-265734.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Surgical devices Although widely used, advertising of surgical devices to consumers is still restricted to ensure material is not misleading and promotes products in an ethical manner. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512946745687-OS4H7BYD1OT6YJQ4SX4R/iStock_000005279610Medium.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Prescription medicines Promotion of prescription medicines is limited to specific formats and techniques. Care must be take to ensure consumers are not in a position where they may be encourgaed to self-diagnose and self-treat serious medical conditions. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1512952288959-91UT3B2ISVHHR1IVUHWH/Turmeric-CD-640+ed.jpg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Herbal foods as Medicines Registered foods are often promoted for their medicinal uses. Understanding the limitations of permissible therapeutic benefit claims is a major challenge to some in the industry. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1559097405230-FQHU96XNJN4ZYUX5EQIS/CMI+template.JPG Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Information Technical and Patient information leaflets are required to meet certain standards. The information may need to be tailored to the audience to whom these are directed. https://images.squarespace-cdn.com/content/v1/5a0fb9358a02c7843da9aeff/1566952571014-OVKZ9SZ36BSP4K2P1O12/image-asset.jpeg Emi Gosling principal consultant at e-MAS Medicine Advertising Service - Regulated health professionals and services To protect consumers, the National Law includes provisions about advertising regulated health services. 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