e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance.
Useful Resources
Therapeutic Goods Advertising Code 2021
The Code (recently updated)sets the requirements advertisers must meet to ensure the marketing and promotion of their therapeutic goods is conducted in a manner that promotes the quality use of the product, is socially responsible and doesn't mislead or deceive the consumer.
Therapeutic Goods Act
Therapeutic Goods Act 1989, 1 SEPT 2021
The Act sets out the legal requirements for the import, export, manufacture and supply of therapeutic goods in Australia.
It details the requirements for listing, registering or including medicines, medical devices and biological products on the Australian Register of Therapeutic Goods (ARTG), as well as many other aspects of the law including advertising, labeling, and product appearance.
Australian Consumer Law
Advertising and selling guide - an overview of the key parts of the ACL
The Australian Consumer Law (ACL) is a national law that aims to protect consumers and ensure fair trading in Australia. The ACL is part of the Competition and Consumer Act 2010 (the Act).
National Law - registered health professionals
AHPRA - Advertising resources
Find out how advertising regulation works under the National Law, about their advertising guidelines and other useful information about advertising for registered health practitioner and consumers.