e-MAS was established by Emi Gosling to help agencies and advertisers navigate the complexities of the Therapeutic Goods and Services Advertising regulations.
e-MAS is an entirely independent consultation service, ideally suited to advertisers, marketers and product sponsors who are looking for tailored and expert guidance, advice and training on all aspects of consumer healthcare and product advertising.
Did you know: penalties for regulatory non-compliance are steep. With recently increased powers, the TGA is now able to impose civil and criminal penalties for advertising non-compliance. These penalties include publication of a warning notice, and if convicted by a court, imprisonment, fines over $600 000, or both. Offences by corporations can also attract a 5x multiplier of these penalties.
Some advertisers and regulators have come to rely on the current pre-vetting system as a final check to ensure an advertisement or campaign meets the necessary TGA standards. This system is in place to protect consumers from misleading or non-compliant advertising however Medicine and Medical Device Reforms (MMDR) have resulted in changes that will affect many in the medical advertising industry. The mandatory advertising pre-approval process is to be abolished as Australia moves to a self-regulatory system. Are you prepared?