e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance.
Emi Gosling ~ Guiding you through the complexities of healthcare advertising
Principal compliance consultant @ e-Medicine Advertising Service
Specialist regulatory guidance on the Advertising of Therapeutic Goods, Medicines and Health Professional Services.
Do you have confidence in your campaign?
e-MAS was established by Emi Gosling to provide specialist advice for advertisers, marketers, product sponsors and individuals on all aspects of consumer healthcare and product promotion.
Ensure your promotions are not only effective but are importantly compliant with all relevant legislation.
Did you know? The increased penalties and broader sanctions available to the Therapeutic Goods Administration (TGA) for use in instances of advertising non-compliance range from public warnings or retraction notices which lead to reputational damage, all the way to heavy fines or even the possibility of imprisonment for repeat offenders. Individuals and corporations can both be held responsible for causing the advertising.
Registered health practitioners or businesses providing a health service whose advertising breaches the National Law, may be prosecuted and individuals ordered to pay penalties of $5,000 per offence or a body corporate, $10,000 penalty per offence. A National Board may also decide to place registration restrictions, affecting the ability to practise.
After decades of relative stability, the past years have seen vast changes in advertising rules and regulation, with sweeping changes being made to the Advertising Code, Complaints process reforms, and the abolition of mandatory advertising pre-approvals. Pre-vetting is available with e-MAS, with compliance assessments undertaken by an expert previously engaged by the TGA to conduct their mandated reviews.
Seeking out a second opinion? Want a final check for confidence your promotion meets the necessary TGA standards?
e-MAS Services
e-MAS provides the ideal support for advertisers and will help guide you through advertising controls and compliance while still retaining your powerful and on-point message.
e-MAS offers timely, expert and independent advice and guidance on the promotion and marketing of professional services, therapeutic medicines, therapeutic devices, foods, cosmetics and health services.
e-MAS will talk through conceptual proposed and existing marketing communications against the Therapeutic Goods Act, Therapeutic Goods Regulations, Therapeutic Goods Advertising Code (TGAC), the Australian Consumer Law (ACL) and the expectations of other Australian regulators such as the Australian Competition and Consumer Commission (ACCC). Regulated health services are additionally assessed against the laws of AHPRA’s National Boards.
About e-MAS
Emi Gosling worked for many years in the TGA delegated role assessing direct-to-consumer Complementary (CM) and OTC Medicine advertisements for compliance with relevant Codes and TGA legislation. Managing and providing mandatory pre-approvals for Australian Self Medication Industry (ASMI) / Consumer Health Products Australia (CHP Australia).
She is a helpful voice on the phone or emails, guiding agencies, marketers, other consultants and advertisers through the complex maze that is Therapeutic Goods advertising.
Emi has over 30 years experience in the healthcare environment; a practicing pharmacist, business manager, marketer, and medical advisor having also owned and managed successful pharmacies across Sydney. With a seasoned understanding of both clinical and regulatory environments, Emi is able to ensure the legal and compliance regulations of activities are met.
Latest News from e-MAS
Maintaining an ongoing, close working relationship with the TGA regulators and having sustained involvement with the Therapeutic Goods Advertising Consultative Committee (TGACC), Emi remains abreast of all the latest insights, opinions and the impacts of impending legislative changes.
With a continued interest in pharmacy and medical practice, Emi also retains strong ties within the profession and broader healthcare industry.
e-MAS offers much more than a stamp
How e-MAS will help.
e-MAS services Australian and International businesses both large and small. The objective and consistent compliance consultancy service offered is applicable to operators across a diverse range of therapeutic and health categories advising on both products and services.
Get a campaign head start.
A unique perspective.
Years of experience as the former TGA compliance assessor ensures the advice provided is current, relevant and precise. Guidance will provide a level of assurance against the possibility of marketing being considered in breach of the rules. As a campaign evolves, e-MAS can help ensure it is reactive to legislative changes while still achieving your goals.