Specialist guidance on advertising Therapeutic Goods, Medicines and Health Professional Services.
e-MAS was established by Emi Gosling to provide specialist advice for advertisers, marketers, product sponsors and individuals on all aspects of consumer healthcare and product advertising. A full range of services are offered to ensure promotions are effective and compliant with relevant legislation.
Did you know: With recently increased penalties for advertising non-compliance, the Therapeutic Goods Administration (TGA) access a range of compliance and enforcement tools, including public warning or retraction notices and for repeat offenders the possibility of imprisonment, fines over $600 000*, or both. Offences by corporations can also attract a 5x multiplier of these penalties. Registered health practitioners or businesses providing a health service whose advertising breaches the National Law, may be prosecuted and individuals ordered to pay penalties of $5,000 per offence or a body corporate, $10,000 penalty per offence. A National Board may also decide to place registration restrictions, affecting the ability to practise.
Are you prepared for June 2020? Some advertisers rely on the current pre-vetting system as a final check to ensure an advertisement or campaign meets the necessary TGA standards. This system is in place to protect consumers from misleading or non-compliant advertising, however changes following the Medicine and Medical Device Reforms (MMDR) means the mandatory advertising pre-approval process will soon be abolished. Australia is moving to a self-regulatory system - do you have confidence in your campaign?