e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance.
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Advertising is an art of subtlety and becomes a fine art when we wish to promote products that have an impact on a persons life and general wellbeing.
The TGA has now implemented their list of permitted indications for listed medicines.
The list of permitted indications can be accessed via the Permissible Indications Determination. An explanatory memorandum is also available
Guy Parker writes January 13th, 2018.
The UK advertising regulator is taking action to make sure that social media influencers on platforms such as Instagram and Snapchat have a greater understanding of online ad rules.
http://www.independent.co.uk/news/business/comment/internet-advertising-standards-social-influencers-youtube-newspapers-reality-tv-a8151081.html
Some key players are concerned with the proposed Bill’s impact on the advertising of therapeutic goods to consumers.
Ken Harvey says "A review of the pre-approval system found most of the new advertisements needed changes to avoid breaching the TGA code and the concern is that if we eliminate it and rely on penalties down the track there's nothing stopping bad ads for a cure for cancer appearing in the newspaper and getting a large number of customers."
Announced 7 July 2017
From 1 July 2018, the Therapeutic Goods Administration (TGA) will assume responsibility for receiving and considering all complaints about therapeutic goods advertisements directed to the public and other aspects of the therapeutic goods advertising framework, including the pre-approvals scheme will be overhauled.
