All in consumer advertising
These issues are not new I know, but the opportunity exists to share these on-going concerns.
Inherently many of the services offered by pharmacies will incorporate use or supply of a therapeutic good. When promoting any of these services, the promoter should be familiar with legislation and take particular care to ensure the promotion remains focused solely on the service offered.
The 2018 Code feedback consultation, targeted stakeholder workshops & the TGACC (Therapeutic Goods Advertising Code Council) has helped form the basis of the proposed Code guidance. Take your chance to have a say before 4th October. .
Whether health care advertising is considered compliant with regulations depends on its probable impact on a reasonable person. Is there a way to describe 'the person on the Clapham bus' in today's society?
Advertising in these times of uncertainty sounds like the script for stress. Here’s an update to give some relief… with the promise of more to follow.