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e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance. 

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e-MAS Medicine Advertising Service
Share your thoughts...
Sep 17

Sep 17 Share your thoughts...

Emi Gosling
advertising medicine, consumer advertising

The 2018 Code feedback consultation, targeted stakeholder workshops & the TGACC (Therapeutic Goods Advertising Code Council) has helped form the basis of the proposed Code guidance. Take your chance to have a say before 4th October. .

The elusive 'Reasonable Person' in healthcare advertising.
Aug 16

Aug 16 The elusive 'Reasonable Person' in healthcare advertising.

Emi Gosling
advertising medicine, consumer advertising

Whether health care advertising is considered compliant with regulations depends on its probable impact on a reasonable person. Is there a way to describe 'the person on the Clapham bus' in today's society?

Happy New Code!
Jul 2

Jul 2 Happy New Code!

Emi Gosling

The much anticipated 2018 Therapeutic Goods Advertising Code has been released- but what does that mean for you?

Transitioning to 2018 Therapeutic Goods Advertising Code.
Jun 17

Jun 17 Transitioning to 2018 Therapeutic Goods Advertising Code.

Emi Gosling
advertising medicine, advertising notice, consumer advertising

Advertising in these times of uncertainty sounds like the script for stress. Here’s an update to give some relief… with the promise of more to follow.

What is the ARGATG you ask?
Jun 5

Jun 5 What is the ARGATG you ask?

Emi Gosling
advertising notice, advertising medicine

Published June 4th: the TGAs ARGATG - but what is it?

http://www.tga.gov.au/publication/australian-regulatory-guidelines-advertising-therapeutic-goods-argatg

May 29
May 29 Missed the webinar? .... you are welcome :)

Emi Gosling

A TGA update on therapeutic goods advertising reforms. A new Therapeutic Goods Advertising Code and new penalties and sanctions are now available to the TGA in addressing advertising non-compliance. But what does this mean to you as an advertiser? This brief TGA outline may help answer some of your questions. http://www.tga.gov.au/tga-presentation-update-therapeutic-goods-advertising-reforms

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